How to Build Your Online Business Presence   What’s the secret to growing a better business online? Some would say it’s a customer-centric approach, others would highlight the power of marketing, and still there are some who believe it’s all about establishing a credible image in the industry. Whatever online experts believe the “right” way to success is – in the end – it all boils down to how you can make it work for you. The truth is: every business needs its own unique and personalized approach, the challenge lies into finding the right strategy early on to hasten your success. Here are a few marketing tips that you’ll find essential on your journey to growing your business: 1. Start Cross-Promoting with a Partner There are many ways to market your business without stretching your budget; one of these is by cross promotion. Cross promotion is all about teaming up with other business in your related industry to create alliances that benefit consumers. The process works so that two business working together benefit from each other whilst promoting a product or service. For example, if business 1 sells cosmetic products, they can redirect their customers to business 2 which is a salon or spa for a discount. This isn’t like partnering with a competition because you’re actually joining forces to reach a wider audience. Think of this as ‘mutual marketing’ where the results are always fast and beneficial. 2. Create a Business Website They say once you’ve setup your business’ website, you’re already halfway to success. Websites are like land you rent online, a land you can use to host all of your other marketing activities to attract potential customers. Once you’ve established your own site you can attract opportunities and a global audience of customers, leads, and investors who might be interested in your business. There are many kinds of websites available today. Learning types of websites will allow you to decide which ones is right for your business – while understanding how websites work will allow you to make smart decisions later on. You can use your website to grow your business in the following ways: present a professional image increase traffic build your email list share your expertise sell your own goods. Creating your starter website is never a big investment. There are lots of do-it-yourself web sites you can get for less than 30$ and if you got the budget you can also ask help of a web builder to create a more personalized one for around $300 to $1000. 3. Consider an Influencer Marketing Program With the rise of social media and social platforms like Twitter, Instagram, and Facebook, many businesses are using influencers to help their brands grow. They are called influencers simply because much of their online behavior affects people’s decisions. Starting from what they wear, say, or do, influencers are responsible for all the fads we’ve all been guilty of following. Most of these influencers are [...]