Marketing comes in all different shapes and sizes, and when some businesses have a new and revolutionary product or service or need a fresh start, they break out something new. These complex and out-of-the-box campaigns are great ways to get new eyeballs on your business and break out of the mold you’ve already created for yourself, but what do these campaigns look like? To better understand how much these campaigns can do for you, you should understand more about the most interesting marketing campaigns of all time.

The Man Your Man Could Smell Like

This iconic advertising campaign became a sensation with the inclusion of former NFL player Isaiah Mustafa as the suave and charismatic “Old Spice Guy.” With its humorous tone, clever storytelling, and viral videos, the campaign skillfully rebranded Old Spice as a hip and modern brand. Through this new look and feel, they were able to capture the attention and admiration of younger audiences while creating buzz with anyone who watched Old Spice’s advertisements. By showcasing Mustafa’s charm and the brand’s unique personality, the campaign successfully established a connection with consumers, making Old Spice a go-to choice for many.

Spotify Wrapped

Every year, Spotify delights its users with the highly anticipated “Wrapped” campaign. In this unique event, Spotify shares personalized music streaming data, unveiling the top songs and artists that have accompanied each user throughout the year. This modern example of experiential marketing celebrates individual music journeys while fostering a sense of belonging among music enthusiasts worldwide. From competing with others to become a top listener to rediscovering forgotten bands or tracks, Spotify’s “Wrapped” creates a wonderful experience that helps bring music fans together.

Always Like a Girl

This groundbreaking campaign, launched by the hygiene brand Always, aimed to challenge and change the negative connotation of the phrase “like a girl” and empower young girls and women. The emotional and thought-provoking advertisement quickly went viral, sparking widespread conversations about deeply ingrained gender stereotypes and societal expectations. Many consumers and advertising groups praised the campaign, even giving it awards for its powerful message and impact in breaking down barriers and inspiring positive change.

Real Beauty Sketches

One of the most impactful and thought-provoking campaigns in recent years is Dove’s “Real Beauty Sketches.” This groundbreaking advertising campaign aimed to challenge conventional beauty standards and inspire women to embrace their natural beauty. Through a series of sketches, Dove showed women how they described themselves versus how others saw them. The stark contrast between the two versions highlighted the negative self-perception that many women hold and the importance of recognizing their true beauty. This powerful message resonated deeply with consumers and quickly became one of the most shared and talked-about ads of all time.

These examples represent just a fraction of the many interesting marketing campaigns that have profoundly impacted consumers and industries. These days, the possibilities for creative and innovative campaigns are limitless.